Strategy...Illumination...Support for Your Success
About Smarter Marketing;
SMARTER MARKETING LTD was incorporated in March 1997. Our mission is to significantly improve our clients prosperity through professional business training, mentoring, guiding, advising, supporting, counselling and life-coaching.
We achieve cost-effective results by working with individuals, business owners and managers, helping to improve personal and business performance through keener understanding of the strategic processes needed for success.
We have more than ten years acknowledged expertise in providing advice, guidance and support for individuals starting their own businesses or otherwise seeking advancement in their careers. We take time to help our personal clients work through whatever is holding them back. We work in strategic alliance with other professional organisations and funding providers. Clients share in our extensive network of professional advisors across the full spectrum of business needs for all their IT, tax, accountancy, HR, purchasing and supply requirements.
For those already in business for themselves we provide the strategic expertise, surveys, marketing knowledge, guidance, coaching and advice to complement their existing technical and management skills. Personal mentoring and bespoke training programmes can be provided which enhance the effectiveness, confidence and competencies of business owners, management and staff, in line with clearly defined strategic objectives. Project teams can be brought together as required; our Associates being carefully chosen for their special talents and personal skills. We also offer clear and concise writing skills which can help to ensure effective translation of the business systems into Operating Manuals.
 Managing Director, Greg Clarke offers 20 years experience of strategic business development, professional business coaching, consultancy and business writing, gained across a wide and diverse range of organizations and market sectors in the UK and internationally. He also offers specific expertise in the field of intellectual property rights and licensing, with in-depth experience and knowledge of all aspects of franchising.
Greg is an accomplished international speaker and published author of business books: “Marketing a Service for Profit” (July 2000), “Readymade Business Opportunities - A Guide to Options within Self-employment” (1994) and the Daily Express “Buying Your First Franchise” (1999) is now in 3rd edition. He has also written a large number of Operating Manuals and training programmes for use by client organizations, as well as several business guides and many articles for national business magazines and journals.
He holds the Diploma in Marketing of the Chartered Institute of Marketing, the Certified Diploma in Accounting & Finance of the Chartered Association of Certified Accountants, and the Diploma in Management Studies. He is an Associate of the Institute of Business Advisors, a member of the Institute of Directors and a qualified trainer, having gained certification through one of the leading Industrial Training Boards.
Smarter Marketing Ltd is an approved supplier of marketing services for several National and Trade Associations and a member of The Nottinghamshire Chamber of Commerce & Industry.
Business Analysis, Break-even, Margins & Mark-up, Pricing, USP,
Marketing Research & Market Intelligence, Telephone Surveys,
Segmentation, Targeting, Positioning, Presentation, Advertising,
Copy Writing, Media, Printing, Campaigns, Promotion Planning,
Customer Care & Staff Training, Distribution, Selling,
Negotiating Contracts, Business Development
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