Smarter Marketing Ltd - Strategy, Illumination and Support Services

FRANCHISE ESSENTIALS

for existing and prospective franchisors

For the prospective Franchisor:

We advise, guide and support you throughout the planning, development and growth of your business through franchising:

» Right first time: Our initial checklist helps make sure you are ready to franchise

» Our guidance helps you gain financial support from a well-constructed Business Plan.

» You save time and money: By drawing on our experience you know you are doing the right things, as well as doing things right!

» You save money on expensive legal fees as we help by preparing the brief for your Franchise Lawyer

» You save time as we write your Operating Manual/s

» Your franchisees quickly get their business running well as we help prepare your franchise training and support programmes

» You gain better overall business results as we help you with business development tips and techniques.

We have been involved in all aspects of franchising for 25 years, helping firms to franchise their businesses and advising individuals considering taking up the franchise option.

  • Initial review and pre-franchise audit of your business
  • Clear, concise, sound advice on how to franchise your business
  • Competitor analysis
  • Feasibility study to assess the viability of franchising
  • Strategic direction, franchise structure and package, resources required
  • Help with developing your Business Plan and franchise forecasts
  • Monitoring of business format replication
  • Brief for legal requirements, Intellectual Property, Franchise Agreement
  • Financial modelling - franchisor and franchisee forecasts
  • Design and preparation of Operations Manual
  • Territory allocation
  • Design and preparation of franchisee training and support programme
  • Guidance on how to select and to recruit franchisees
  • Preparation of franchisee person profile
  • Help with preparing and formatting your Franchise offer
  • Help with marketing and preparing marketing materials to promote your franchise offer.
  • Help with marketing the franchise opportunity
  • Assistance with franchise recruitment, selection and training
  • Assistance with monitoring of Founder Member Franchisee operations
  • Business coaching and mentoring of franchisees if required

For the existing Franchisor:

  • A thorough review audit of your franchise offer
  • Clear, concise, sound advice on how to improve your franchise business
  • Help with developing the format and getting the business into plan
  • Help with marketing and preparing marketing materials to promote your franchise offer.
  • Help with marketing the franchise opportunity
  • Business coaching and mentoring of franchisees if required

Gain from our experience, expertise, advice, and very cost-effective help as you progress towards your goals.

No flannel. Confidential, Cost-effective

Contact us for a no-obligation discussion of your needs

Greg Clarke is author of

The Express Guide:

'Buying Your First Franchise'

1st, 2nd & 3rd Editions since 1995

Return to home page