Smart Steps ~ Really Useful Reading
Published books by Greg Clarke, Managing Director of Smarter Marketing Ltd:
Marketing a Service for Profit
Has an action-oriented approach, identifying ‘key points’ at each relevant stage and ‘action points’ to ensure that the right steps are taken.
By the end of the book, you will not only have gained a good grasp of marketing techniques but will also be in a position to selectively employ these techniques for profit. Subjects covered include:
- Identifying your target customers
- Defining the service you offer
- Matching customers to services
- Analysing your capabilities
- Positioning and pricing
- Promoting
- Telesales, customer care and selling
- Negotiating
- Credit control and after-sales
- Managing the marketing
£15.99 Kogan Page 2000 Paperback ISBN: 0 7494 1919 9
The Express: Buying Your First Franchise
Everything you need to know before you do! Essential information and real-life case studies to help you weigh it all up.
- What’s in a name?
- Ingredients for success
- Legal Aspects
- Financial aspects
- Your own closer look
- The franchisee recruitment and selection process
- Business planning
- Your first franchise
- Case studies
- Sources of further information and advice
£7.99 Kogan Page Paperback. Now in 3rd Edition ISBN: 07494 2987 9
Watch this space for a whole new range of eBooks, articles and guides to be published.
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