Smart Steps — Smarter Marketing Success Programme

“Marketing is all about you choosing the right customers – Advertising is then about getting them to choose you”
– Greg Clarke, Managing Director, of Smarter Marketing Ltd.

Find, catch, and keep good customers, generate goodwill, create word–of–mouth advertising.

You can make a real difference to your income and profit by using our knowledge, experience and expertise:

– Get your objectives clear
– Get your customer focus right
– Get your business offering right
– Get your strategy right

There’s a choice of four paths we can follow:

In-Business Assistance
Marketing Masterclass & e-mail / phone support
Consultancy Masterclass & e-mail / phone support
Business Mentoring Programme

And if you want, you can mix them together as your business progresses!

1. In–Business Assistance

We can help you analyse and assess your business needs now and to ensure your business success. If a “quick fix” is possible, we’ll help you find it and implement it properly.

But when you know it’s a bit more complicated, you can gain 1:1 dedicated In-Business Assistance – for as long as you need – at a very reasonable, all–inclusive and highly cost–effective rate, payable in monthly instalments.

The following are some of the issues and questions you may want to address through In-Business Assistance:

Is your pricing structure right? — We help you achieve better margins.

What is your required break–even level of business this year, for you to achieve the returns you want? — We can teach you the basic accounting techniques you need to be on top of your business.

Who do you want as customers? — We can help you clearly decide, and help you find them.

Do prospective customers know you exist? — We can help you reach them and inform them.

Do prospective customers know why they should buy from you? — We can help you to convince them.

Do they actually buy from you? — We can help you significantly improve the probability.

Through In–Business Assistance Smarter Marketing helps you in six ways:

analysing your business,
interpreting the results,
diagnosing the problems,
identifying improvement areas,
creating tailored solutions,
and then helping you…………maintain the right pace and direction.

Find out more now, simply contact us now for details and prices.

Confidential........... No obligation............. No risk

2. Marketing Masterclass + e-mail/phone support

We also offer the highly cost–effective intensive Marketing Masterclass and dedicated telephone / email support for a whole month to really get your marketing launched. These classes are suitable for anyone already running their own business, or just starting up, and wanting to really make a go of it!

Our one-day Masterclasses are held according to demand, at various venues around the region. Catering for a small group of business owners, the course is designed to provide you with a good grasp of useful marketing techniques and some IT tips that will help the development of your business. An hour in the day is allocated to learning how to make the most of your pc in marketing your business. We then follow up the action steps throughout the following month as you put your business development plans into action.

Tools that keep you sharp..Tips that relate to your specific needs.. Tried, tested, proven techniques that work!

Find out more now, simply contact us now for details and prices.

Confidential........... No obligation............. No risk

3. Consultancy Masterclass + e-mail / phone support

This format is similar to that for the Marketing Masterclass, although aimed at individuals providing consultancy and/or contracting services to business clients. By the end of the day, you should gain a good grasp of the mechanics of consulting and how to avoid common pitfalls, such as under-pricing, giving away your knowledge, not marketing yourself effectively, etc. There is a strong marketing bias to the day, which also covers helpful IT tips, business relationships, making sure you get paid, etc. The follow up programme helps you put into practice all that you learn.

Tools that keep you sharp..Tips that relate to your specific needs.. Tried, tested, proven techniques that work!

Find out more now, simply contact us now for details and prices.

Confidential........... No obligation............. No risk

4. Business Mentoring Service

Our Business Mentoring Service can be for as long as you need. Mentoring? It’s about having an on-going business relationship with one of our skilled, professional business mentors. - Use us to bounce your ideas – talk over concerns – practice meetings – stimulate alternative strategies. You get non-judgemental discussion and comment, perhaps advice and guidance, maybe reassurance, from an independent and un–biased business counsellor.

Find out more now, simply contact us now for details and prices.

Confidential........... No obligation............. No risk

Business Analysis, Break–even, Margins & Mark–up, Pricing, USP,

Marketing Research & Market Intelligence, Telephone Surveys,

Segmentation, Targeting, Positioning, Presentation, Advertising,

Copy Writing, Media, Printing, Campaigns, Promotion Planning,

Customer Care & Staff Training, Distribution, Selling,

Negotiating Contracts, Business Development

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