Case Study Overview
Charnwood Discovery came to Smarter Marketing with the need for a new brand, new company name and totally new look and feel to all communications materials, including website, signage, social media and associated elements.
The Brief
A fresh look and more professional feel to move the company forward. Rebrand from Charnwood Molecular to Charnwood Discovery, which reflected the company’s work on full drug discovery projects embracing their entire range of scientific disciplines.
Graphic Design Images
Our Approach
Working closely with the client at every stage, we produced schematics/visuals and concepts to refine the new style. Through close teamwork with the Smarter Marketing team and the client’s marketing team, we delivered the project on time, to a particularly tight deadline, and budget.
